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CASE STUDY · FACEBOOK ADS
Carspool (KTC)
Expanded Business Leads and Increased Monthly Bookings by 8X
A Facebook Ads campaign by the Spyder team
+481%
Website Traffic
8X
Monthly Bookings
4 Months
Timeframe
THE CHALLENGE
The Challenge
The challenge was to generate leads by turning website traffic into potential customers and driving bookings. However, the website had relatively low traffic, with only 5 bookings per month. Another challenge was introducing the Car Subscription model in a market where consumers were still more familiar with traditional ownership or rental.
OUR STRATEGY
Our Strategy
To support the customer journey, we developed an Educational Retargeting Funnel designed to build understanding before driving sales.
- We used video ads and Facebook Ads to explain “Why Subscribe?” to new audiences.
- We then retargeted engaged users through Lead Generation Forms and Link Ads, supported by special offers to encourage bookings.
OUR RESULTS
The Results
+481%
Website Traffic
8X
Monthly Bookings
4 Months
Timeframe
The campaign delivered strong growth in both website traffic and monthly bookings within just 4 months.
- Website traffic increased by 481%
- Monthly bookings increased from 5 to an average of 40 per month
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