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CASE STUDY · GOOGLE ADS
Dortmüend (Footwear)
Increased Impression Share to 35%
A Google Ads campaign by the Spyder team
35.89%
Impression Share
17,457
Quality Clicks
THE CHALLENGE
The Challenge
The main challenge was to help Dortmüend, a Thai footwear brand, remain top-of-mind among consumers looking for comfortable shoes that support foot health. In a highly competitive category, the brand had to compete with several major players already highly visible on search results.
OUR STRATEGY
Our Strategy
To strengthen visibility in the competitive health footwear market, we developed an Impression Share strategy. Instead of optimizing only for clicks, the campaign was designed to capture more visibility across the most valuable brand and category keywords, helping the brand appear in top positions for high-intent searches.
OUR RESULTS
The Results
35.89%
Impression Share
17,457
Quality Clicks
Through a focused visibility strategy, Dortmüend reached high-intent users more effectively.
- Generated 17,457 clicks from high-intent users
- Achieved 35.89% Search Impression Share, capturing more than one-third of all relevant search visibility in its category
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