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CASE STUDY · GOOGLE ADS
MARU by Major Development
Achieved Sold-Out Success and Drove 40% of Sales During Pre-sale
A Google Ads campaign by the Spyder team
40%
Sold Out (Pre-sale)
2,121
Leads
6%
Conversion Rate
THE CHALLENGE
The Challenge
With limited time before the pre-sale launch of a high-end condominium project in the Ekkamai–Ladprao area, the challenge was to quickly build awareness, capture interest, and drive registrations within a short campaign period.
OUR STRATEGY
Our Strategy
To create urgency and attract high-intent buyers, we developed a focused strategy designed to drive action before the pre-sale date.
- Countdown FOMO Strategy: We used Google Ads Countdown Customizers with messages such as “Only 2 days left to register” to encourage faster decisions.
- Audience Mirroring: We reached users with behaviors and interests similar to Major Development’s existing customer base.
OUR RESULTS
The Results
40%
Sold Out (Pre-sale)
2,121
Leads
6%
Conversion Rate
Through a precise, well-executed strategy, MARU generated strong leads and delivered impressive sales during the pre-sale period.
- Generated 2,121 leads with a 6% Conversion Rate
- Closed sales for 40% of total units on the pre-sale day
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