EN 
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CASE STUDY · FACEBOOK ADS
Thai Watsadu
Achieved 686% ROAS in the Home Improvement Category
A Facebook Ads campaign by the Spyder team
686%
ROAS
249
Sales/mo
THE CHALLENGE
The Challenge
Driving online sales for home improvement and construction materials is not easy. These products are often heavy, technical, and require more consideration, which means customers tend to prefer buying them in-store rather than online.
OUR STRATEGY
Our Strategy
To encourage purchase decisions, we developed a Dynamic Product Ads strategy by connecting the full product catalog to Facebook for automated retargeting. This let us show customers the exact products they had viewed but not yet purchased, combined with broad audience targeting to find new homeowner audiences.
OUR RESULTS
The Results
686%
ROAS
249
Sales/mo
The campaign successfully drove direct online sales and delivered strong returns in the home improvement category.
- Generated an average of 249 direct sales per month
- Achieved 686% ROAS
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