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CASE STUDY · GOOGLE ADS
The Posh Twelve (Real Estate)
Delivered Results 336% Above KPI
A Google Ads campaign by the Spyder team
336%
Above KPI
1,011
Quality Leads
฿300
CPA
THE CHALLENGE
The Challenge
Selling luxury residences in Tiwanon was no easy task, especially in a highly competitive real estate market. The goal was not only to generate leads, but to attract high-quality investors genuinely ready to make a purchase decision — all while maintaining a cost-effective CPA.
OUR STRATEGY
Our Strategy
To attract high-intent buyers, we focused on filtering for quality from the beginning. Instead of relying only on broad keywords such as “condo,” we shifted towards Hyper-local and Investment-grade search terms that reflected clear purchase intent, and used a more aggressive bidding strategy to reach users ready to buy.
OUR RESULTS
The Results
336%
Above KPI
1,011
Quality Leads
฿300
CPA
Through a focused lead generation strategy, The Posh Twelve achieved strong performance while maintaining an efficient CPA.
- Generated 1,011 high-quality leads
- Maintained CPA at only 300 THB
- Delivered results 336% above the client’s KPI
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