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CASE STUDY · GOOGLE ADS
TOT (Telecom / Internet)
Expanded the User Base with a 71% Increase in New Users
A Google Ads campaign by the Spyder team
+71%
New Users
+118%
Goal Completions
฿2.68
Avg. CPC
THE CHALLENGE
The Challenge
The Internet Fiber market is highly competitive, with several major players competing for the same audience. TOT needed to create a clear point of difference and reach users actively looking to upgrade to high-speed internet.
OUR STRATEGY
Our Strategy
To reach the right users effectively, we developed a targeted strategy focused on service coverage, user intent, and clear value communication.
- Competitor & Geo-Targeting Strategy: We focused on areas where TOT Fiber had full coverage, bidding aggressively only in high-potential locations to reduce wasted spend.
- Value-Proposition Ad Copies: We created ad copies that clearly communicated the speed and benefits of the “Gigabolt” service.
OUR RESULTS
The Results
+71%
New Users
+118%
Goal Completions
฿2.68
Avg. CPC
Through a focused targeting and messaging strategy, TOT achieved strong growth while maintaining efficient costs.
- Goal completions increased by over 118%
- New users increased by 71%
- Maintained an efficient Average CPC at only 2.68 THB
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