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CASE STUDY · FACEBOOK ADS
AQUA (Anantara Siam Bangkok)
Increased Table Reservations by 97%
A Facebook Ads campaign by the Spyder team
+97%
Table Reservations
+344%
Impressions
-146%
Cost/Result
THE CHALLENGE
The Challenge
In the luxury hospitality market, being “interesting” is no longer enough. Brands need to connect with the right audience through a sense of exclusivity and premium experience. For AQUA, a premium restaurant in Bangkok, the challenge was to stand out in a highly competitive luxury dining market — increasing table reservations while reducing acquisition cost and maintaining its luxury image.
OUR STRATEGY
Our Strategy
To reach a premium audience, we moved beyond traditional targeting and developed an Affluent Lifestyle Targeting strategy, focusing on users with lifestyles aligned with luxury experiences, such as frequent international travelers.
We also used Visual Storytelling to communicate the restaurant’s atmosphere, menu, and dining experience. Instead of focusing on price, the campaign was designed to create desire and make users want to experience AQUA for themselves.
OUR RESULTS
The Results
+97%
Table Reservations
+344%
Impressions
-146%
Cost/Result
By reaching the right premium audience, the campaign increased awareness and encouraged more reservations, while strengthening AQUA’s luxury brand image.
- Ad impressions increased by 344%
- Cost Per Result decreased by 146%
- Actual table reservations increased by 97%
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