EN 
TH 
CASE STUDY · FACEBOOK ADS
Auto 1 (Automotive Services)
Generated 708 Service Booking Leads
A Facebook Ads campaign by the Spyder team
708
Leads
฿60
Per Lead
THE CHALLENGE
The Challenge
Auto 1 is a full-service automotive service center that wanted to increase in-store bookings. However, automotive maintenance services require a high level of trust and fast decision-making, and customers often search for them only when already experiencing a car issue. The campaign needed to reach users at the right moment and drive bookings through chat.
OUR STRATEGY
Our Strategy
We developed an Online-to-Offline (O2O) strategy to connect online communication directly to in-store service bookings. We used Geo-Fenced Service Ads to target car owners near Auto 1 branches, combined with Offer-Based Messaging featuring tire discounts to encourage immediate decisions through Messenger.
OUR RESULTS
The Results
708
Leads
฿60
Per Lead
Through this strategy, Auto 1 generated a high volume of enquiries and booking leads at an efficient cost.
- Generated 708 service booking leads
- Achieved a cost of only 60 THB per lead
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