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CASE STUDY · GOOGLE ADS
Garmin
Connected Online to Offline and Drove Over 20,000 Buyers to Retail Stores
A Google Ads campaign by the Spyder team
20,000+
New Users
-80%
Avg. CPC
THE CHALLENGE
The Challenge
Garmin wanted to increase market share for its Running Smartwatch products (Forerunner, Fenix). However, the products could not be sold directly through E-commerce, making Online-to-Offline (O2O) marketing the main challenge. The goal was to reach high-intent runners online, influence their consideration, and encourage them to visit authorized retail stores.
OUR STRATEGY
Our Strategy
We developed a High-Intent Education Funnel. Since sales could not be completed online, the strategy focused on building deeper product consideration. We targeted technical search terms used by serious runners, such as “GPS accuracy” and “heart rate zones,” then directed them to a Landing Page with in-depth product information before moving them towards the store locator feature.
OUR RESULTS
The Results
20,000+
New Users
-80%
Avg. CPC
Through a focused O2O strategy, Garmin expanded its audience while reducing CPC efficiently.
- Drove over 20,000 new users to the website
- Reduced average CPC by 80%, helping the campaign use budget more efficiently
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