EN 
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CASE STUDY · FACEBOOK ADS
SleepHappy
Achieved 2,503% ROAS Through Messenger Sales
A Facebook Ads campaign by the Spyder team
2,503%
ROAS
4,174
Conversations
฿28
Per Message
THE CHALLENGE
The Challenge
SleepHappy is a high-quality mattress and bedding brand, but selling online came with a key challenge. Customers often wanted to try the product before buying, making direct online sales difficult. The challenge was to build trust and confidence without relying on a physical store experience.
OUR STRATEGY
Our Strategy
To support the customer journey, we developed a Messenger-First Conversion strategy. Instead of sending customers directly to checkout, we directed them to Messenger, where the sales team could provide information, answer questions, and close sales one-on-one. We optimized the campaign for Send Message and targeted users interested in Home Improvement.
OUR RESULTS
The Results
2,503%
ROAS
4,174
Conversations
฿28
Per Message
The Conversational Commerce strategy delivered strong results by creating high-quality conversations that could lead directly to sales.
- Generated 4,174 quality conversations
- Achieved a cost of only 28 THB per message
- Generated a ROAS of 2,503%
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